there are four IBIS hotels in Korea, two in Myeong-dong and Gangnam in Seoul, one in downtown of Suwon, and the last one in center of Busan. Third, IBIS hotel has very specific target in our opinion. For example, IBIS Ambassador Myeong-dong’s target market is mainly tourist from Japan and China, and IBIS Ambassador Seoul which is located in Gangnam is targeted at and purchased by business men.
Myeong-dong, central Seoul, covering five floors and 333 square meters. Amid the customers’ tremendous interest, SPAO earned the total sales of two billion won in November. The sales for December steadily marked as near two billion won but on January 2010, the sales went down as one hundred million won.
As its current marketing position, SPAO has expanded its stores outside Seoul to Il-san an
Myeong-dong, Yeongdeungpo, Yeouido etc), Franchisers in Hypermarket(Discount store) and etc is extending more than twice rate of sales every year. In 2003, the sales which was 3billion won increased to 6billion won. in last year and this year, the sales are increasing continuously.
2-1-3. Target market
Main target is men who want to look fashionable but don't know how to wear. The total sho
Free marketing is a kind of marketing technique that companies provide products, services or premium for free. Using this technique, companies aim sales growth, promoting their products, and securing new customers. The goal of free marketing is to secure more customers for brand popularization, and ultimately, increase revenue in the long term. Free marketing includes free introductory samples, r
From 1995 to enter the market in Hawaii,
And into the market of Brazil in 2002,until now, Melona in north America has become very competitive market, and people were embraced by a craze for Melona.
In the Brazilian state television show the visit programme of Melona.
Melona of the overseas sales:
From 2007 to 2008: 3.5 billion won
From 2008 to 2009: 5 billion won
From 2009 to now: 100
A New Lifestyle “Well-Being”
Naturalism in Socio-cultural Environment
Beauty trend changes
-Preferred natural beauty
rather than artificial beauty
Nude Makeup
The popularity of naturalism Cosmetics
Woman
- Frequent changes in hair styling
such as perm, dye
They have increased their interest in
healthy hair
“엘라스틴"의 LG생활건강도 명품을 경품
4. When coming here what attracts you the most:
a) Sellers speaking your language or at least trying to:15%
b) Food, popular restaurants:40%
c) Sightseeing:45%
5. Would you buy items that are fake (piracy):
a) Yes:60%
b) No:40%
☞In Korea, there are several complaints from foreign tourists. For example, one is insufficient sizes in clothes. Another one is difficulty in communication
1. The present men's wear market in Korea
The launching items for male customer is in limelight.
The male clothing market is developing rapidly
according to prevail the 'Road casual suit stores' after 2000s.
The marketing focused on male customers is increasing.
The male customers
Who feel annoying about shopping online
Who feel adversity about coordination their look
Ⅱ. Introduction of Bulgogi brothers
1. What is Bulgogi?
Bulgogi are called all meat which is grilled before 1950’s bulgogi called “설야먹” or “너비아니”
Bulgogi are also developed in Japan named 야끼니꾸(やきにく) rawlibs or rawsirloin with solt and grill called bulgogi, also slice meat which is seasoned and grilled called bulgogi. Bulgogibrothers is Korean restau
Situation Analysis
1) The analysis of Korean Economy
① Slowing economic growth
With the worsening global economic conditions and falling domestic consumption, the nation will not likely achieve higher growth for the foreseeable future. If the global economy slows seriously, our economy can’t avoid damage because exports of goods and services account for 66 percent of our gross domest